adidas Falcon x Kylie Jenner
The Challenge
adidas needed to create hype and demand for the first-ever female driven sneaker, Falcon, with their key ambassador Kylie Jenner.
The Solution
Produce a media-worthy, 90’s inspired gas station pop-up experience with photo moments at every turn which hosted LA’s top influencers and national media outlets.
The Stats
2,550+ guests
350MM media impressions
45MM social impressions
98% product sell through at retail
