88rising Cloud Mansion

The Challenge

The record label and media company known as 88rising was invited to Coachella’s main stage to showcase the top talent in their artist roster in one epic moment. They wanted to properly leverage this cultural moment by also creating an owned space to bring together their artists, influencers, brand partners, media and fans to strengthen and celebrate their unique community.

The Solution

Create 88rising Cloud Mansion at a 5-acre private estate just 1 mile from the Coachella festival to host 3 private events over the course of the weekend. The experience included live performances, open bar, a karaoke room, Asian style night-market installation, exciting photo opportunities, and interactive brand activations from Honda, Johnnie Walker, Amazon Music, Year Of Hard Seltzer, and 88Night Market.