Route Hamptons
The Challenge
While shopping app Route was known as a B2B brand, they needed to create awareness amongst the fashion and beauty crowd and highlight their new “Discover” feature within the app which introduces consumers to new cool boutique brands. Route also wanted to demonstrate added value to their brand partners on the platform through on-site activations.
The Solution
Launch the brand by hosting top fashion influencers in key summer destinations like the Hamptons and Miami with an over-the-top experience that encourages maximum social sharing amongst hosted influencers and local trendsetters in each market.
The Stats
300+ guests
11 top influencers hosted indlucing Taylor Shane, Rocky Barnes and Rachel Zoe
4 events total (across 3 days, 8 events total in series)
12MM in social reach
8 brand partners including M Jewelers, Farm Rio, APL, Bask, 21 Seeds Tequila, and Hampton Water
3 live music performances
4 media outlets hosted: Bustle, In Style, Arch Digest, and Forbes
