adidas Sport Club x Coachella
The Challenge
adidas needed to remind consumers of their unique heritage across both sport and culture to reinforce their brand positioning.
The Solution
Create the adidas Sport Club at Coachella, an extravagant experience to host adidas’ top athlete and artist relationships with unique performances and programming also open to the public over the course of 6 days.
The Stats
25 top talent hosted
20,000 guests
43MM media impressions
64MM social reach
