Route Miami
The Challenge
While shopping app Route was known as a B2B brand, they needed to create awareness amongst the fashion and beauty crowd and to highlight their new “Discover” feature within the app which introduces consumers to cool, new boutique brands. Route also wanted to demonstrate added value to their brand partners on their platform through on-site activations.
The Solution
Launch the brand by hosting top fashion influencers in key summer destinations like Hamptons and Miami with an over-the-top experience that encourages maximum social sharing amongst hosted influencers and local trendsetters in each market.
The Stats
400+ guests
12 top influencers hosted
4 events total (across 3 days, 8 events total in series)
37MM in social reach
6 brand partners including M Jewelers, APL, Bask, 21 Seeds Tequila, and Funboy
9 performances from burlesque to aerialists and more
