Casa Spotify Puerto Rico

The Challenge

Knowing how important Puerto Rico is as one of the largest exporters and influences of Latin music, Spotify wanted to reaffirm their commitment to the Latin music industry and its artists by partnering with Premios Tu Música Urbano conference and award show in San Juan, Puerto Rico. Spotify leveraged the partnership to have on-site presence at the actual conference, but also wanted to host their own exclusive invite-only event the night before the awards show to foster new relationships and reinforce their credibility as the number one streaming platform to the Latin Music industry.

The Solution

Produce Casa Spotify Puerto Rico, kicking off the Premios Tu Música Urbano award show festivities with a VIP industry-facing cocktail party at the iconic La Concha Resort. Top artists and industry notables enjoyed DJ sets from the legendary DJ Nelson and super producer Caleb Calloway along with specialty cocktails and customized swag. With all the right people there, the event solidified Spotify’s position as the premiere streaming partner to the Latin Music industry.