TRON NFT.NYC

The Challenge

TRON DAO participated as an exhibitor during NFT.NYC 2022, the largest and leading NFT Conference in the world, with the goal of introducing and educating attendees about their new APENFT platform while still promoting Tron’s full Web 3 ecosystem which includes their own blockchain, tokens, wallet and more. The challenge was to excite and engage artists to use APENFT and entice developers to build projects using tools from the Tron ecosystem.

The Solution

Create an over-the-top immersive brand experience to stand out of the crowd of brands at NFT NYC. Clear as Day helped them cut through the clutter with a larger than life Tron logo art installation, and developed a captivating digital gallery showcasing notable artworks from high-profile artists such as Beeple, Fewocious, and Pak. Conference attendees and VIP’s were stopped in their tracks at the engaging booth where contact info was gladly shared throughout the days in exchange for branded swag. The eye-catching displays surely generated brand awareness and helped to further embed Tron and APENFT into the US NFT culture.