adidas Originals ComplexCon x Pusha T
The Challenge
adidas wanted to launch the new EQT in collaboration with rapper Pusha T at Complexcon. The tradeshow booth needed to effectively represent Pusha, EQT, while integrating the adidas Sound Labs program.
The Solution
Produce a booth to display the new EQT while integrating an “office” for Pusha T to interview finalists in the Sound Labs on-line contest, all while simultaneously engaging general consumers through interactive displays.
The Stats
2,000 consumers
99MM media impressions
22MM social impressions
1,000 contest entries
1 $50,000 grant awarded
