Tinder Explore
The Challenge
Tinder was launching a game-changing new feature of their app, Explore. Explore houses a variety of innovative experiences like Swipe Night, communities of people with shared passions/interests such as Animal Lovers, Music Lovers, Gamers, Thrill Seekers, and more. It’s also a place where people can go to find communities of other people who are: looking for love, looking to just be friends, looking to go out tonight, or just grab some coffee.
The Solution
Clear As Day produced a celebratory evening that brought Explore to life for the Tinder team who worked directly on the feature, as well as the larger company to bask in the success of a milestone moment. The ethos of Explore was carried throughout the event which brought people together with shared Explore-esque experiences, amazing music, delicious food & drinks, all with an overwhelming feeling of camaraderie.
The Stats
222 employee guests
6 Explore communities activated
2 DJs
30 bunnies on-site
34 disco balls
18 designer fur coats
8 arcade games