Spotify LOUD

The Challenge

Spotify needed to promote their new podcast LOUD: The History of Reggaeton to fans of the genre and to bring the podcast to life with an immersive cultural experience that put the Latinx community first and authentically celebrate its heritage.

The Solution

To ensure the experience was credible and reached the right niche audience, Clear As Day partnered with NYC’s premier reggaeton party QUE FLOW with whom we negotiated branding rights including stage branding, branded photo opp, email and social media marketing, and co-branded giveaways to incentivize podcast “follows” or downloads.