Expedia x Joe Jonas
The Challenge
NYC based PR Firm, Zeno Group, contracted Clear As Day to bring their Expedia campaign to life. Expedia and Joe Jonas teamed up to extend a “helping hand” to stressed and nervous travelers after a year long pandemic to symbolize the feeling of being safe to travel again.
The Solution
Clear as Day managed the 3D printing, seeding kits, mailing and content creation for the campaign. We created over 550 3D replica hands of singer Joe Jonas using the latest scanner and tracking marks on his actual hand. The hands were given away via Expedia.com to select travelers and top tier media. Each of the 550 hands were hand numbered before being individually packed in a custom seeding kit complete with a perfectly shaped foam cut out in which to securely place the hand.
