MLS 2020 Jersey Launch

The Challenge

MLS and adidas wanted to kick off their 25th season celebration by revealing their new jerseys in an innovative and disruptive way, engaging the soccer and sports community and fashion forward consumers alike.

The Solution

Ideate and develop the FORWARD25 national campaign toolkit and produce a dynamic NYFW reveal event with celebrities modeling each team’s new 2020 jersey, creating buzz in both the sports and mainstream media.